Visual Storyteller • VENTURE LEADER CREATIVE DIRECTOR • PUBLISHING INNOVATORI'm Layal an award winning visual storyteller who turned her passion for books into an expansive career spanning every area of bookmaking and storytelling. I founded both Dar Waraqa and Radish House Studio, which have earned awards and global recognition for innovation and creativity. I've illustrated 45 books and worked on over 100 projects with major clients including Valentino, Penguin Random House UK, and the Misk Art Institute across the MENA region and beyond.
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I'm fluent and well-equipped to guide you through the entire bookmaking lifecycle from an idea all the way to marketing and publicity. I've worked with publishers and authors on over 80 books, including large series and award-winning titles, bringing a human, creative vision to every step.
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I've been illustrating commercially for books and products (surface design) since 2011, with notable work for brands like Valentino, Barnes & Noble, and the Saudi National Day Fashion Guide. I'm always open to collaborating on meaningful publications and projects.
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I love sharing my knowledge and experience with artists and bookmakers in university classrooms, online courses, mentorships, and internship programs. I've been teaching for the past decade at large state institutions, community colleges, and private schools. It's a real pleasure to help creatives recognize their abilities and grow their skills.
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Clients enjoy the benefits of the unique, innovative systems I develop to reach their desired outcomes in the most efficient way. I approach every project with a fresh perspective and an ever-evolving toolkit. Let's talk!